RETAIL, DATA AND AI

L'étudiant devra valider ce cours prioritairement réservé aux membres de la Chaire, placé le jeudi matin au T3 (avril-juin). Ce cours est donné à Paris.

MKGS31231 - Retail, Data and AI

This course deals with the multiple ways data & IA deeply disrupt the consumer and the retail industry

data and IA based marketing, advertising, media and promotion

data and IA based assortment building and pricing

data and IA issues for manufacturing, planning, sales force and e.com

data and IA as a service for key CSR issues

This course will act as a synthesis for the students who focus on data management, IA value in marketing and operations, retail and consumer issues

Syllabus on line